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Its not easy to write a white paper. And reading them can also be quite a challenge! Unfortunately, many white papers are difficult to digest and come across as though slightly nerdy-types, locked in research labs, prepared them with very little consideration for their readers. So, if youre about to write your first white paper, here are a few golden rules to follow...

Why Your White Papers Dont Work?

Why Your White Papers Dont Work?Its not easy to write a white paper. And reading them can also be quite a challenge! Unfortunately, many white papers are difficult to digest and come across as though slightly nerdy-types, locked in research labs, prepared them with very little consideration for their readers. So, if youre about to write your first white paper, here are a few golden rules to follow...1. Get the Best Writer on boardIndividuals with little writing experience are often delegated to write the white paper. In the IT industry, there is an assumption that the developer is best suited to write about the solution. Let's be honest: writers write and programmers program. There are some individuals who have both skills, but these are hard to find. In general, developers are not ideal for writing "white papers" - and neither is the Sales Manager. Developers will focus on the technical innards, while sales types will gust about its unique qualities. In doing so, both miss the mark. You can save yourself a lot of stress by hiring an experienced writer who can look at your product or service and present it in an easy-to-understand manner. These writers know how to sell a concept to both a technical and business audiencenot everyone has this skill. 2. Sharp PresentationAttractive graphics reinforce your message. Use diagrams and charts to stop glazed eyes syndrome setting in. Text-heavy documents drain the reader very quickly! By combining charts, diagrams and tables you weave together the main selling points and sustain the readers interest. 3. Avoid Terminology Geekspeak and Three Letter Acronymse.g. B2B, B2Gare endemic in the IT industry. Experienced writers avoid TLAs as they know that readers wont understand the terminology, become frustrated and move on. If you have to use these terms, put a reference section at the start. No-one likes to be patronized. Technical terms without a clear definition will lose the readers confidence in both you and your products. They will stop reading and go somewhere else. Why not? After all, your beloved White Paper is not the only show in town!4. Subject Matter Organization Before you get to the heart of the paper, outline the relevant background materials, such as industry research figures, that support your arguments. In the opening section, highlight why your solution exists; in other words, what specific problem does it solve? Dont meander from topic to topic or you will lose the reader. Each paragraph should only discuss one idea. Dont mix ideas in the same sentence or paragraph. For example, before you begin, assume that the reader is completely new to the subject matter. Then outline the most significant issues and progressively walk through the solution; begin with the larger issues first and sequentially move though the other points. 5. Abstract v. RealityMany white papers discuss the theoretical application on the solution, e.g. Product X will do Y in situation Z. Thats fine up to a point as it helps paint a picture for the reader. However, you need to underline your theory with real world examples. Case studies and customers quotes are a very effective way of demonstrating how your solution performs in a working environment. Case studies reinforce the theoretical concepts. They help the reader see how the solution could work for them. If the reader cant relate to your solution in a practical sense, they will search elsewhere for another product. Summary Oddly enough, many of us read the summary first. Because of this, it should capture the essence of the white paper and identify the most interesting points. If this section lacks interest, you may lose the reader before theyve even read the first page! Make your points. Make them clear. Make them stick.White Papers are a low-cost way to promote your products and potentially gain an advantage over your competitors. They also have a long shelf-life. They live on the web, intranets, and hard-drives long after your product has been rebranded, youve changed business strategy, or moved onto the golf course. For this reason, ensure that your publication reflects positively on your companys high standards. Poor quality material will have the opposite effect of what you intended. Persistence is the key. Once you get it right, a well-written white paper pays for itself many times over in the long-term.Best of Luck!

How MLM Recruiting Can Make You Rich

How MLM Recruiting Can Make You Rich

There are several things a person can do to become successful in network marketing, but none compare to the benefits you will receive from MLM recruiting. A majority of your time should be spent on recruiting and building your business because in the end, everyone wants to be rich. The further you build your business the higher your income is going to be. So how do you go about recruiting and what are the magical secrets to success in multilevel marketing? Lets find out.The first part to MLM recruiting is believing in yourself and the product that you are promoting. You must believe that your product is the best out there and that it is going to benefit everyone that becomes associated with it. If you promote the product with great knowledge and passion then other people will be curious as to why it is truly as good as you make it out to be. Now you have the persons attention.Getting people to your website is the key to advertising. Everyone that has internet access has the capability of seeing your information at THEIR convenience. When youre advertising online, always cross-market by advertising your website and phone number. This gives people multiple ways to contact you enhancing your chances of building your "network marketing" downline.Communication is a key aspect to how people will perceive the product. With network marketing, you will be recruiting in various ways from telephone, email, letter and more. If you are fumbling with words trying to explain the benefits of the product, people will question your knowledge of the product. You need to know the ins and outs of the product and be prepared for any question that may come up.Building a personal relationship will help in "multilevel marketing" . Know that everyone you deal with has a life and hobbies outside of network marketing themselves. If you take the time to get to know them a little better they will begin to trust you more and be more inclined to buy into your product. Ask them about family, hobbies, interests, career goals and more.Persistency is the key to success in network marketing and will help in the recruiting process. Be consistent to follow up on every email that you receive to keep the personal relationship in tact. Offer something of value to them such as new ezines of yours that they can subscribe to for free. Keep them interested on an ongoing basis until they finally decide it is worth buying into.MLM recruiting is all about persistency and consistency. If the person sees your dedication and you take the time to build a relationship, you will build a large downline in no time. If you can show people that they are worth while, then they will be more inclined to listen to you and you will be on your way to a successful MLM recruitment.

Affiliate Marketing Getting Traffic For Free

Affiliate Marketing Getting Traffic For Free

Thousands of people do this because they can start making money almost immediately without the expense and time needed to produce a product themselves. Having a website is not necessary and there is no interaction with your potential customers beyond getting them to the sales page. Getting involved in affiliate marketing is a great opportunity to make a lot of money on the Internet, but one should not go into it blindly. As an affiliate you must invest some time in research, this is absolutely necessary. Know what products you want to promote, how much you will make on each sale and the return rate of the product. If possible itfs a good idea to buy or request a sample so you know the product inside and out. As a first time affiliate itfs a good idea to start with reasonably priced products making at least 50% commission. The most critical part of "affiliate marketing" is of course marketing. The issue of traffic is one of the most central and fundamental issues in making any money online. You can separate your marketing campaign into two distinct groups, paid and non-paid. Free marketing can be quite effective if you know how itfs done. Here is a list of the most popular methods for getting traffic for free. Article marketing ? A great way to increase your ranking with search engines and direct targeted traffic to your sites. You should write about what you know. If you do not have more information on your topic than does the average reader you should probably choose another topic. Write your article in a conversational tone so that itfs easy to read. Donft make your article too long, remember itfs an article youfre writing not a book. A length of 450-750 words should be ideal. Your article should be informative and about your website topic. If its just useless information your readers will expect the same from your website. Blogging ? Writing a blog is also a good way to drive traffic to your site and increase your search engine rankings. Blogs were originally used as online diaries but have recently taken on a business dimension. Your blog should be focused on your particular niche. You should have several blogs with different providers and include your links in your blogs and profile. This is a good technique for increasing traffic and search engine rankings. Forums ? Participating in forum discussions is another great way to meet people and get your URL out there on every post you make. You should join forums related to the niche you are targeting or the product you are selling. When you sign up for a forum you have the option of adding a gsignatureh. This signature will show up at the bottom of every post you make in the forum and should be used to promote your website links and products. Whenever you make posts you will then be creating links back to your site, while attracting the attention of the forum readers. Social Bookmarking ? This is a valuable and reliable way to get traffic and backlinks to your site. There are many social bookmarking sites such as Furl and del.icio.us. These sites allow you to share your bookmarks along with a description with the public hence the term social bookmarking. The main purpose is to put your links in front of people who would hopefully also bookmark your site giving you more backlinks. MySpace ? MySpace is one of the largest online communities with over 100 million members. It is a great place for networking with other people who hold the same interests and marketing. Another great benefit of MySpace is that it has dozens of different forums and groups related to specific niches. Be sparing with your use of music bites, videos and other media clips, you should create an attractive profile that is easy to load. Forget the animation and other bells and whistles, make it easy to navigate your profile and organize your information logically. Color schemes are important, use colors that enhance the look of your text and images not draw attention away from them. You should also use a recent photo as you are now. For help on designing a MySpace profile consult the tutorials on the site.

Here's A Quick Way To Prospects In Less Than Online Marketing

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Do you ever feel like you know just enough about Prospects Online Marketing to be dangerous? Let's see if we can fill in some of the gaps with the latest info from "Prospects Online Marketing" experts. 1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you're triggering human appeal. The information about Prospects Online Marketing presented here will do one of two things: either it will reinforce what you know about Prospects Online Marketing or it will teach you something new. Both are good outcomes. Truthfully, the only difference between you and Prospects experts is time. If you'll invest a little more time in reading, you'll be that much nearer to expert status when it comes to Prospects. 6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live.7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product. There's a lot to understand about Prospects Online Marketing. We were able to provide you with some of the facts above, but there is still plenty more to write about in subsequent articles. http://www.internet-marketing-ez.com/

Strike Gold With Effective Prospecting

Whether youre looking for new agents or new clients, the key to finding them is effective prospecting. There are numerous ways to go about prospecting. Some of them are active methods, while others are passive. Active prospecting methods are things like Personal Observation, Public Speaking, Agent and Client Referrals, Networking, and Centers of Influence, while passive methods include using the internet, newspaper advertising and direct mail campaigns. Both passive and active prospecting will produce results, however they differ in efficiency and effectiveness and understanding those differences will make all the difference to you and your results.Passive methods are easy to implement, but are actually pretty inefficient. They attract 1) tire kickers, 2) people looking for a job, 3) price shoppers, and 4) people simply looking for a way to make money. Please understand, these methods do produce results and can uncover fantastic people who become great agents or clients, but generally the quality of results is poor. When these methods are implemented, plenty of activity is generated, but few prospects become agents or clients. The passive methods appear to be very efficient, but they produce so much worthless activity that they become extremely inefficient.Active methods, on the other hand, take more time on the front end, but because they are so much more effective end up being much more efficient. They are so much more effective because interviews/meetings are only generated with people who have an interest in working with you, and share your purpose and passion. Agents often coming on board because they identify with you and what you stand for, they see it as a good opportunity to build a future, and they see the opportunity as one that offers unlimited financial growth. Clients decide to work with you because they see who you are, and identify and respect you and what you believe in. Not only are active methods more effective, but agents who are recruited through active methods historically are better producers and clients created this way are more loyal.Why Active Prospecting Is More EffectiveFor Recruiting: A key to a successful recruiting program is to effectively identify candidates with an owner mindset. Candidates with an owner mindset are better at taking initiative while candidates with an employee mindset are better at taking instruction. Candidates with an owner mindset are self-starters who recognize the correlation between their success and the amount of effort they put forth in fact, they thrive on this. They take initiative, they think independently and they tend to succeed when theyre given the freedom to do things their own way. These are the kind of candidates that make up the foundation of any winning sales force. Active recruiting allows you to better identify candidates right from the start who are inclined to be owners rather than employees. People who respond to recruitment advertising are generally looking for something better than what they have. Either theyre unhappy with their current situation or they have no job at all. Now think about whether youd rather have a prospective agent who is happy and productive where they are or someone who is unhappy and maybe even unproductive where they are? Most territory builders would always prefer a candidate who is already productive and happy. They want someone who has a positive attitude and good work habits. By seeking out candidates who are closer to your ideal with respect to productivity, attitude and drive, you end up with agents who are productive, positive and successful Ever get frustrated with the production of your agents and wonder how to motivate them? This is a prevalent challenge within the industry. The cause for this issue comes from how the agents were recruited. Not only are many agents recruited through advertising, but, often what the manager is passionate about isnt communicated. Without a worthwhile purpose, its pretty difficult to attract and keep the right kind of people people who are happy, energetic and highly productive. In case you doubt the validity of this observation about the power of personal attraction, look over your agents and see who the highest producers are and/or the ones who are most responsive. Typically theyre the agents you personally recruited rather than the agents you inherited. When you actively recruit, you create the opportunity to let a candidate see what youre about - what matters to you. You end up attracting like-minded people.For Prospecting: People do business with people they like. The only way for others to get to know you is by getting out and meeting people. When you do your prospecting passively, they dont get to know you at all. They are simply responding to something they read. People are attracted to someone who stands for something and has a purpose. When you spend time clarifying what sets you apart from everyone else and spend time clarifying your purpose, and then communicate them effectively, you will attract like-minded clients who identify with you and become loyal to you. The best way to keep clients is to build a relationship with them. Without a relationship, they simply become price-shopping customers. With a relationship, they become clients who will stay with you and become clients who refer others to you. It perpetuates success.Active prospecting allows you to attract the kind of people you want, allows you to meet with only those people who are likely to succeed and stay with you, and allows you to build a team of loyal, professional, hard-working, responsive and successful agents or a solid book of loyal clients.Break out of the internet and advertising routine. Start powering up your prospecting and boosting your success!

Millionaire Marketing in 3 Small Steps

What is money? A child might say that its something rich people have and poor people dont. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really makes the world go around.In the business world, money is the definition of success or failure. Thats why its vitally important that every entrepreneur has a good understanding of money even if their business is still struggling to get off the ground.Have you ever noticed that people who have a lot of money are magnets for more money? Ive listened to the gripes and accusations of onlookers who accuse them of being born with a silver spoon in their mouth among other things, but its more than that. The secret is that they UNDERSTAND money.Financially successful people can spot opportunities to create more money in a heartbeat. They understand the money system and how it works. They know the magic of creating money. They have experience under their belt. Understanding money is a key ingredient to becoming someone who has money, and fortunately its getting easier instead of harder to do just that. Think about it. A checking and savings account used to be the only options within realistic reach of the average Joe. If youve been paying attention, you know that theres an amazing menu of options available at any bank or savings and loan company you walk into.What does that mean? Its time to get busy and become students of money. If were going to have a lot of it, we need to understand how to invest and manage it. I can already hear it So what if you dont have much to manage and invest at the moment! Prepare for the futureHere are 3 easy steps to get started1. Think like a millionaireI know thats tough to do, when youre struggling just to pay for your overhead, but attitude is half of the battle. If you think like successful business owner, youll soon find out that money really is attracted to the rich.2. Become Financially LiterateThere are a million-and-one self help books on the market for people looking for information on money investments. Learn from the best. Find a few reputable authors and read, read, read. Subscribe to money magazines and The Wall Street Journal. Read what the rich read.3. Make Informed DecisionsOnce you know the ins and outs of the money world and have studied the successes and failures of others, its time to put your knowledge to work. When the opportunity knocks, youll be ready to open the door and greet it with a confident smile. Your new knowledge and attitude will make you a marketer to be reckoned with. No more slouching around and pointing fingers at the rich marketer down the block. Youll be one of them. Youll have the tools to use every opportunity to create more success.

Summary

Its not easy to write a white paper. And reading them can also be quite a challenge! Unfortunately, many white papers are difficult to digest and come across as though slightly nerdy-types, locked in research labs, prepared them with very little consideration for their readers. So, if youre about to write your first white paper, here are a few golden rules to follow...